Selling in Sotogrande
Holmes Sotogrande is the property specialist not just for people buying in this region but also for homeowners looking to sell their apartment, villa and also plots for construction. Our longstanding commitment to service and expertise, as well as the fact that we have lived and worked here for many years, means that this is a property agency that forms an integral part of the local community.
Our credentials as a business are built on over 35 years of serving both homebuyers and vendors, and it is for this reason that Holmes Sotogrande has access to the finest properties for sale in Sotogrande – be they apartments, marina penthouses, golf villas or luxury townhouses. Thanks to our extensive knowledge of this area and its real estate market, we also specialise in country properties, building land and commercial premises, and have the expertise to assist investors interested in this area.
Ways in which we market your property to an international audience:
- Our up-to-date and interactive user-friendly website
- Extensive regional and international contacts and networks of Professional’s and Collaborating Real Estate Agencies.
- An extensive Database of buyers and investors
- Professional photography and videography.
- Elegant floor plans with room sizes and dimensions.
- A well worded listing on our NEW interactive website with live updates and news feeds, Holmesotogrande.com
- Run adverts in El Periódico de Sotogrande, The Olive Press, Euro Weekly News and The Weekend World and other local, national and international
high quality printed media publications.
- List your property on popular and successful third party portals such as Rightmove, Zoopla, Prime Location, Idealista and MiMove.
- Include your property within newsletter distribution to our database of potential buyers
- Utilise digital marketing such as Social Media to extend the reach of your property
- Add your home to the Hot properties sections on our website
- By request Host an Open House to present your home to other agents so they can market it to their clients
Contact us for a market appraisal of your property in Sotogrande, and how we could best help you sell your property.
The company trusted by homeowners
The owners of the finest properties in Sotogrande turn to Holmes when they wish to sell their homes. Not only have we got a proud track record of successfully marketing real estate in this area but we have built a reputation for discretion and integrity that is much appreciated here. As a result, many of the clients we originally sold properties to later instruct us to put them on the market for them, be it to move back home, upgrade or downgrade, or simply to move to a different part of this beautiful resort on the Spain’s sun-blessed south coast.
Marketing – The Key To Selling Property in Sotogrande
There is more to selling a home than you might first expect. Most buyers of Spanish property will live outside of the immediate area to where your home is located, meaning you need to employ the services of an agent that not only understands the market, but also knows how to attract the right types of buyer for your property. In addition to this you need someone who knows the Sotogrande area inside out and has local expertise, knowledge and experience. All of this will help to satisfy the potential buyer and greatly increase the chance of receiving an offer on your Sotogrande home.
Buyers are generally from a wide range of countries, so our multi-lingual staff can speak to potential buyers of Sotogrande property in fluent English, Spanish and communicate in French and German.
In order to stand the best chance of selling your property in the shortest timeframe you need an agent that will utilise the most productive and proven methods of real estate marketing. Here are some of the things we do to ensure the highest levels of visibility for your Sotogrande apartment, townhouse or villa for sale.
The visual aspects of a property are what catches a potential buyer’s eye first when searching for properties on a website. This is why photography is one of the most important parts of presenting your property, followed by informative descriptions. That said, not all photographers can make a property stand out, so we only use proven and talented real estate photographers who understand how to present a home in an engaging way.
While photographs are essential to selling your home, imaginative HD video and Drone footage can provide that additional edge and really help to show the true potential of your property online. Video showcases the different aspects of a property that you simply cannot capture with a static image. With most people using smartphones these days, your property can be viewed anywhere at any time, all helping to increase the chances of a faster sale.
Although the majority of initial interest is likely to come via online sources these days, brochures remain an important marketing tool to keep your property in the buyers mind for longer. Having viewed online there is no physical reference to that property once a potential client has turned off the computer. That is why we still believe in producing eye-catching well designed simple and easily printable property details with all the information a buyer would need, so that once the potential buyer has visited your home there is still a visual point of reference available. Providing PDF brochures downloadable from the website will also help maintain interest in your property.
Buyers of Spanish property are a lot more savvy than they were a few years ago. Most will already have established their minimum living and outdoor space and will make a shortlist before committing to viewing properties. They will also want to know where the different rooms are located in relation to each other, what their size and dimensions are and what aspects they have. The more information a potential buyer has about your property, the more qualified the viewer will be and the more chance we will have of selling your home when they view.
Optimum Web Presence
The online world is becoming increasingly competitive and buyers are now far more skilled at narrowing down their searches to find the right types of property. Getting to the top of the search engines so that more people see your property is important to finding that potential buyer. This is why we have adopted the best and most effective digital marketing techniques to constantly place our website in front of the largest international audience. From top organic results in Google to paid campaigns in the search engines that promote your property to an even wider audience. Website optimisation is a key part of our marketing strategy and with over 60% of people now using a smartphone or tablet to search online, our site has been made totally responsive so it works perfectly on all size devices.
In addition to the optimisation of our own website we advertise heavily on external third party property Portals. This way we also take advantage of a much wider range of property focused marketing undertaken by businesses with much higher budgets that our own. Taking advantage of our many years of experience of marketing and selling property in Sotogrande we have identified and are continually working to identify the best national and international Property Portals that produce high quality leads for property in the Sotogrande area. We currently advertise all our exclusive listings on these Property Portals, such as Idealista, Rightmove, Zoopla, PrimeLocation and Mimove.
These days nearly all Internet users also use Social Media, and with mediums like Facebook surpassing 2 billion users per month it is essential to use social media to effectively market your property. Posting to the different platforms will help build an even bigger audience and place your property in front of even more potential buyers.
Collaboration with fellow estate agents has always been an effective way of connecting with more potential buyers of Sotogrande property. When we take on a listing, if you wish, we organise an Open House and invite key colleagues who market your property to their clients on our behalf. This is a proven way of introducing your home to more agents and also answering any questions they might have, so that they are well informed about the home before offering it to their clients. We also provide these agents with brochures.
Local Media and International:
Your property can be presented in the most widely read publications in Sotogrande and along the coast to ensure local in-situ coverage. We can and have also advertised in the most widely read and successful international property publications.
We have been selling property in Sotogrande for many years and over this time, as one of the most established real estate agents in the area, we have accumulated a large database of opted-in clients. This list also includes many influential community members and agents as well as interested buyers from all over the world. Your property can be included in our newsletter communications so it is always presented to the right audience.
Reporting and Feedback
These days data is very important in understanding how to improve and adapt marketing strategies. We can provide you with a monthly report via email to show you the activity relating to your property. Not only will it detail the actual number of viewings that were conducted, it will also provide the number of people who viewed your property details online, along with the number of enquiries received. Importantly, we will also provide you with any client feedback.
Please get in touch if you have a property to sell in and around Sotogrande.