Sotogrande’s luxurious Almenara Hotel to launch Accor’s SO/ brand in Spain

Accor, Europe’s number one hotel group and the world’s second-largest, has chosen Sotogrande as the site in which to roll out the first of its luxury lifestyle hotels with the SO/ Hotels & Resorts brand.

The multinational corporation headquartered in Paris owns and operates hotels, spas and resorts around the world. Its expertise in the hospitality industry is undeniable, and Accor has a major presence in all the segments, from discount to luxury, through market-leading brands such as Ibis, Mercure, Novotel, Mövenpick, Pullman, Fairmont, Sofitel, Banyan Tree , Raffles and Orient Express.

The SO/ brand occupies a special niche within the firm’s luxurious offering – one that emphasises design as part of creating a special, sensory environment; with modern yet quality service designed to enhance the physical setting by helping to create special moments and experiences. This is a very contemporary approach to luxury that sits very well with today’s affluent, time-strapped travellers.

The Almenara Hotel will therefore be repurposed to suit this philosophy of hospitality and comfort. The partner in this venture is Sotogrande S.A., which has signed a management agreement with the Accor group. Not only will the Almenara become an exciting new resort hotel, but as it’s to be the launch venue of the SO/ Hotels & Resort brand, expect something very special.

The hotel is expected to open fresh and new in spring 2021, when it will showcase not only tasteful state-of-the-art design, décor and amenities, but also exciting gastronomy that presents gourmet food in a modern, accessible way. The Almenara is also designed to become a social meeting point that is not only a welcome enrichment for Sotogrande, but likely to be a landmark of modern quality and style.

The 151 rooms and 24 suites will be the epitome of 21st century style and refinement, offering a distinctive brand of luxury and upbeat vibrant wellbeing.

We are excited at the news that Accor has chosen Sotogrande as the destination for the opening of its landmark boutique hotel—it will surely be a great addition to the area. If you are interested in purchasing a property in Alemenara, Sotogrande, then contact us to view our portfolio of luxury homes.

By The Holmes Team · January 30th 2020